Relay Atelier

Digital systems · AI agents · Automation

We turn manual work into systems that run.

We simplify repetitive work, connect the tools it's scattered across, and build the parts that are missing: automation, AI agents, internal tools, custom software.

The tools you already use stay in place. The system is built around how your operation runs, and it belongs to you.

How a process moves through the system

Entry channels

  • Phone
  • Website
  • WhatsApp
  • Email
  1. Input received
  2. Information structured
  3. Rules applied
  4. Routed correctly
  5. Team steps in when needed
  6. Action completed
  7. Outcome recorded

Steps needing judgement stay with your team

The typical shape of the systems we build. Every implementation is redefined around how your operation works. Input arrives on one of four channels; the information is structured, rules are applied, the work is routed, the team steps in where judgement is needed, the action is completed and the outcome is recorded.

The fields we work in: AI agents, automation, software, digital products, systems and integrations.

The handoff

The system's spine: the right handoff, at the right moment.

Every request enters somewhere, moves through the rules, and is handed to a person when it needs to be. That handoff isn't invisible — it's a recorded, traceable moment at every step.

What we build

Three places to start, one system underneath.

Most companies come to us with a single problem: enquiries going cold, a phone nobody can get to, work that only lives in one person's head. Whichever one you start with, it is built to join up with the rest.

Lead Systems

Every enquiry gets logged, routed and followed up.

One flow from the website through to the CRM: however an enquiry arrives it gets captured, answered, followed up and measured. Nothing sits unanswered in somebody's inbox.

Scope

  • Conversion-focused website and landing pages
  • Lead capture, forms and booking flows
  • CRM setup and the record structure behind it

AI Front Desk

Answer every enquiry, on every channel, immediately.

A front desk that speaks on the phone and on your website and knows your business. It answers questions, qualifies the enquiry, takes contact details, books the appointment, and hands over to a person the moment judgement is needed.

Scope

  • AI voice agents for inbound calls
  • Website and WhatsApp chat agents
  • Answering questions about the business

Operations Systems

Repeatable work runs on the system, not by hand.

The work that starts once the enquiry is in. Integration between the tools you already run, internal dashboards, approval flows, and software built from scratch where nothing off the shelf fits.

Scope

  • Workflow automation and approval steps
  • Integration and data synchronisation between systems
  • Internal operations dashboards and admin screens

We build connected systems, not disconnected tools. A lead system that can't answer the phone leaks at the first touch; an agent with nowhere to write the outcome is a toy. The three work because they are joined.

See what each one covers

AI Front Desk — live demo

The best way to judge us is to use something we built.

Ask it about the business, book something, change your mind, ask for a person. The panel beside it shows exactly what the system does at each step.

System events the demo emits

  • Intent recognised
  • Question answered
  • Lead qualified
  • Contact captured
  • Appointment confirmed
  • CRM record created
  • Follow-up scheduled
  • Human handoff triggered

This is a Relay Atelier demo, not a customer deployment. The decision layer runs in your browser and nothing you type leaves the page. In voice mode, audio is sent to an external speech provider to be transcribed and spoken.

Selected work

Real systems, real products.

Real work in progress, a demo you can try, and products that are live. What stage each one is at is stated plainly on its own page.

Editorial illustration representing Relay Health's unified communication layer: requests from Instagram and Messenger converging on Pınar before handing off to an operator.
Client implementation · Hospital pilot

Relay Health

Healthcare operations infrastructure

A real hospital project bringing three communication channels, the Pınar AI assistant, and human operator handoff into one panel.

Editorial illustration representing Dutyrex's separate, tenant-scoped organisation workspaces.
Independent SaaS · In development

Dutyrex

Multi-tenant workforce operations SaaS

An independent, multi-tenant operations platform where every organization defines its own tasks, approvals, and departments.

Listedra home page: the product headline, description and two actions.
Owned product· Live

Listedra

Product, AI and SaaS

A single tool for listing-media prep, which we defined, built, and shipped to production end to end.

Cartemont home page: the headline, description, and a search bar filtering by goal, destination and length.
Owned product· Live

Cartemont

Product, content infrastructure and multilingual platform

Our own product comparing wellness programmes by supervision, duration, and price — live in seven languages.

Who we work with

Where this pays for itself.

The sector matters less than the shape of the problem. Where these three are true at once, a system earns its keep.

  • The enquiries are worth answering properly

    One enquiry is worth enough that losing it to a slow reply is a real cost rather than a rounding error.

  • The same work comes round every week

    Quoting, scheduling, chasing, recording. Written down once, it stops living in one person's memory.

  • The tools don't talk to each other

    A website, a CRM, a calendar, a spreadsheet and an inbox, each holding part of the truth.

Example sectors

  • Professional services
  • Hospitality
  • Healthcare & wellness
  • Property
  • Recruitment
  • Home & field services
  • B2B services

How we work

You know the scope before we start.

Six steps, the same on every project. What gets delivered is written down before anything is built.

  1. Discovery and process audit

    Output

    Process map and bottleneck list

  2. Scope

    Output

    Scope document, timeline and fixed proposal

  3. Build

    Output

    Working system in a test environment

  4. Validation

    Output

    Test records and corrections

  5. Launch

    Output

    Live system and rollout notes

  6. Measure, hand over and support

    Output

    Operational report, documentation, training and optional support

The full process

Senior-led, with one point of contact.

Relay Atelier is an independent digital systems studio. Strategy, product decisions and implementation stay close to each other throughout the engagement.

  • Senior-led from strategy to deployment

    The person who sells it is the person who builds it. Who you talk to is who does the work.

  • Direct access to the people designing the system

    No account-management layer in between. Where a decision is needed you speak to whoever can make it.

  • Few projects, taken deep

    We don't run many engagements at once. The attention a system needs to actually settle doesn't survive being divided.

  • The system belongs to you

    Code, accounts and documentation are set up in your name. If we part ways at some point, the system stays with you.

About the studio

Where are you losing enquiries?

Tell us what goes unanswered, what gets chased by hand, or what scatters across five tools. In the first conversation we work out what is worth systematising and where to start.

Four fields, two minutes.

Enquiry

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